Strategy, campaign concepts, art direction, design, artwork and print liaison. A mid-budget campaign designed to stand out from regular 'friendly' internal graphics. Creating awareness and discomfort, but avoiding the use of people of race or triggering imagery. Actual staff wrote and provided video voice-overs. Staff signed the Anti-racism Pledge and many enrolled for Active Bystander training.
A5 leaflet to all staff. Containing the anti-racism pledge.
A series of pull-up posters across all 52 sites.
Screensavers to all computers for a month.
A series of short videos were introduced by the CEO. To help staff talk frankly about the issues at hand.