Breathe Easy Campaign, NHS Birmingham & Solihull
In Birmingham and Solihull, many older residents in minority ethnic groups have historically avoided vaccinations. This has resulted in whole families families sharing sometimes fatal, but avoidable respiratory diseases. I devised a single, positive message which, when paired with images of people taking a big breath, would carry four statistics. We provided a quick and easy way to book vaccinations via trackable QR codes. The campaign was translated into both Urdu and Punjabi.